INDIPRO
Cinema / Broadcast Industry
Branding
Web design
Marketing
Franklin Square, NY
INDIPRO partnered with Slick Dog Studio for a full brand refresh aimed at elevating its presence within the fast-moving film and broadcast industry. Over the course of a year and a half, the collaboration focused on redefining the brand’s identity, clarifying its position between independent and professional creators, and creating a more cohesive and modern experience across all touchpoints—from logo and website to product presentation and content.
Summary
INDIPRO is a power solutions and camera accessories brand serving both independent and professional filmmakers. I was brought on as Creative Director to lead a full brand refresh and modernize their overall presence.
Challenge
The products were strong, but the brand and website felt outdated. The identity lacked clarity, and the digital experience was cluttered and hard to navigate.
Solutions
We developed a refined identity built around the duality of “Indie” and “Pro,” expressed through a unified, abstract mark. This extended into a clean website redesign with improved product presentation.
I also assembled a small content team to produce updated visuals and sizzle reels, bringing consistency across the entire brand.
