Renzo Gracie Bayside
Martial Arts
Branding
Web design
Marketing
Bayside, NY
Renzo Gracie Bayside partnered with SDS to update its marketing, merchandise, and storefront—creating a more modern, cohesive presence while staying true to the academy’s roots.
Summary
Renzo Gracie Bayside is a Brazilian Jiu-Jitsu academy in New York focused on self-defense, discipline, and community. After training there for about two and a half years, I was brought on to support their marketing, merchandise, and storefront design—helping modernize their visual presence while staying true to the academy’s identity.
Challenge
The academy had a strong reputation and loyal community, but its marketing and merchandise felt dated. The challenge was to refresh the visual output in a way that felt more current and engaging—while still appealing to both adults and kids, and maintaining the integrity of the existing brand.
Solutions
I developed updated merchandise, marketing materials, and promotional assets—including weekly schedules, storefront window decals, and a subway campaign across New York City. The approach focused on clean, modern visuals with broader appeal, making the brand feel more accessible, professional, and aligned with today’s audience—without losing its core identity.
