Core SWX
Cinema / Broadcast
Branding
Web design
Marketing
Plainview, NY
Core SWX partnered with Slick Dog Studio to support ongoing creative and brand development—building on a long-term relationship that spanned over a decade in-house and continued remotely.
Summary
Core SWX is a leading power solutions brand in the film and broadcast industry. I worked with the company for over 12 years, initially as an in-house Creative Director and later as a remote collaborator.
During that time, I contributed across product design, branding, marketing, and content—helping shape the visual and physical identity of the brand from concept to execution.
Challenge
As a top-tier brand in a fast-evolving industry, the challenge was to continuously elevate the visual identity while maintaining consistency and clarity across a wide range of outputs—from product design and packaging to marketing and digital presence.
This also included navigating a full brand transition from Switronix to Core SWX, requiring a cohesive and forward-thinking rebrand.
Solutions
I contributed to the rebrand to Core SWX, helping define a more modern and scalable identity. Beyond that, I designed products from concept through production, developed packaging, created marketing and web assets, and supported trade show and promotional initiatives.
The work focused on clarity, performance, and consistency—ensuring the brand evolved alongside the industry while maintaining a strong and recognizable presence.
